Podcasts, as an emerging medium, have been able to meet Iranian audiences' need to hear stories and narratives. In Iran's rich culture, storytelling and tale-telling are of special importance. By drawing on the capacities of oral culture, podcasts have been able to attract many Persian-speaking audiences.
A review of the Namlik website showed that, in order, the podcasts Channel B, Heli Talk, and B Plus are the most-listened-to Persian podcasts.
Analysis of the supply-and-demand chart for Persian podcasts shows that topics such as story, psychology, lifestyle, history, and philosophy still enjoy high popularity and have large audiences. By contrast, the production of more specialized podcasts in science, technology, and sports, despite high demand, remains limited. It appears that with the right targeting and greater investment in producing specialized and less-covered content, the existing gap between supply and demand can be reduced.
What podcast do you usually listen to?
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian