Handicrafts are among the oldest heritage of every country. What place does this ancient heritage have in the modern online space?
The findings of Namafar's "Handicrafts Data Brief in Cyberspace" report show that Instagram and Basalam hold the largest market share of handicrafts. On these two platforms, more than 20 thousand accounts and 9 thousand sellers or stalls, respectively, are active. The Aparat, Digikala, and Torob platforms, with more than 1,900 channels, 2,500 sellers, and 100 online stores, respectively, are among the other platforms active in offering handicraft products.
Based on surveys, more consumable products such as gift boxes, tools and supplies, and keychains have greater popularity and demand than artistic handicrafts such as turquoise-work, marquetry, needlework, and enamelwork. This may be because buyers' inclination toward practical products is greater than toward decorative products. Especially since decorative handicrafts also have a much higher price.
The pattern of searches also shows that South Khorasan Province has the highest search figures in this field. Overall, it appears that provinces with a stronger traditional and indigenous culture show greater interest in handicrafts.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian