An analysis of the Tehran International Book Fair's real sales
Did this year's book fair break last year's sales record, or did it fall short? This is a question that every year after the fair is held receives different answers. But what is the truth?
According to Ali Ramezani, deputy and spokesperson of the 34th and 35th Tehran International Book Fair, about 3.5 million copies of books were sold in both editions. This means that in 1403 (2024/25) and 1402 (2023/24), people bought roughly the same number of books from the fair. This year's fair sales are also estimated to be fully on par with last year's fair sales.
Sales at the 1403 (2024/25) fair, with 47 percent growth relative to last year, reached 592 billion tomans and increased by 191 billion tomans. Taking into account the 47 percent increase in the average book price, this year's fair in fact had sales equal to last year's fair.
Fair officials had previously referred to a record of this year's fair sales being double those of last year's fair.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian