Average consumption of perfume and cologne in Iran and the world
With the expansion of variety among different perfume and cologne brands, in 2021 we are witnessing a 50 billion dollar turnover in this market worldwide.Since 1398 (2019/20), with the rise in the exchange rate, the import of many goods into the country was banned given the limited foreign-currency resources. This law, which mostly covers goods that have a domestic equivalent, also includes fragrances. More than 80 percent of the perfume available in Iran’s market, which was previously supplied through imports, now enters the country as smuggled goods.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian