Bain & Company video games report 2026

GlobalVideo games1405 (2026/27)

In this report, Bain & Company shows that playing time and spending are concentrated among a small group of players, and that the tastes of this group are not uniform either. According to the report, nearly half of players buy games directly from the developer, without going through an app store.

Original source: Gaming Report 2026: Choose Your Player, Bain & Company, 2026.

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