Investing in cinematic films in order to achieve financial profit, because of the product's short life, entails a great deal of risk. The box office of cinematic films is of great importance for investors; so this research, with a system dynamics approach, addresses forecasting sales and assessing the financial success of films.
The present study carefully examines previous research and, through in-depth interviews with six cinema experts, extracts all factors that may be influential in the box office of cinematic films and assesses the relationships among them. The results of this research show that the most important factor affecting a film's box office is knowledge of its target audience. Another result of this research also shows that a film's box-office success does not depend on heavy costs and the presence of stars. In addition, factors such as film marketing, the number of holidays, the opinions of critics and users, and genre affect box office revenue. The theoretical and practical implications of this research in the cinema industry are also included in this report.
Statistics and topics examined in more detail in the report:
- Introduction
- Research background
- Theoretical foundations of the research
- Foundations of forecasting
- Cinema, film, and its characteristics
- Film marketing
- Research method
- Research modeling
- Causal loop diagram
- Stock-and-flow diagram
- Scenario building
- Film style one: A film for the holidays
- Film style two: A film for all seasons
- Condition one: Popular
- Condition two: Art for art's sake
- Scenario development
- Research findings
- Discussion and conclusion
- References
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian