The report "The online travel market worldwide" takes a comprehensive look at developments in the digital tourism industry in recent years and examines forthcoming trends through 2029. Based on this analysis, the online travel market, after the slump caused by the COVID-19 pandemic, saw a striking jump, and its revenue in 2023 reached more than 600 billion dollars. This figure is expected to rise to 838 billion dollars by 2029. In the same vein, the share of online channels in total tourism sales will go from 63% in 2019 to more than 75% by 2029.
Among booking tools, hotels and flight tickets remain the most popular options in various countries, including the United States, Canada, China, and India. Also, the conversion rate of desktop users has been higher than that of mobile, although the share of web traffic via mobile is greater.
In the companies section, Booking Holdings, with 23.7 billion dollars in revenue in 2024, is in the lead. After it come Expedia and Airbnb. Also, the Airbnb app, with 76 million downloads, was recognized as the most popular app among online travel agencies. In the financial domain, SaaS companies active in the hospitality market have the highest EV/EBITDA ratio (32 times).
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian