The Cinema and Audiovisual Affairs Organization, in cooperation with the Research Institute for Culture, Art and Communication, arranged a survey to measure Iranians' cinematic taste. In this survey, 7/81 percent of respondents watch films, and 3/18 percent of them are not film viewers. In this report, respondents are divided into two groups, viewers and non-viewers; the basis of this division is the question "How often do you watch a film or series?" This survey was held in summer 1400 (2021/22), and 5,339 samples were used to obtain it.
In this survey, particular attention is paid to 3 points:
- The place of film and series in people's everyday lives
- Understanding people's cinematic taste
- The cultural and social implications of cinematic consumption
This report states the films and series that Iranians watch most, the directors they prefer, how much they watch films and series, and so on.
Download the original report (PDF)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian