“Lego” has the highest value (7,444) and “Hasbro” the lowest (339).

Most valuable toy brands in 2023
Brand value in million US dollars	Value
Hasbro	339
Magic: The Gathering	352
Dragon Ball	383
Pop!	409
Hot Wheels	410
Nerf	462
Barbie	701
Fisher-Price	879
Bandai Namco	1,583
Lego	7,444

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

About this data

The data on this page is global, collected by Namafar for comparison with Iran.

Iranian (Solar Hijri) years run from late March to March: 1404 = March 2025 to March 2026.

Details

Source: Brand Finance
Year: 1402 (2023/24)
Published: Oct 16, 2023

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Namafar. (2023, October 16). Most valuable toy brands in 2023 [Data set]. Data source: Brand Finance. Translated from the Persian original: https://namafar.ir/stats/13768. https://namafar.com/en/stats/13768

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"Most valuable toy brands in 2023." Namafar, 16 October 2023, https://namafar.com/en/stats/13768.

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Namafar (2023) Most valuable toy brands in 2023 [Data set]. Available at: https://namafar.com/en/stats/13768 (Accessed: 21 October 2026).

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Namafar. "Most valuable toy brands in 2023." October 16, 2023. https://namafar.com/en/stats/13768.

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Namafar. Most valuable toy brands in 2023 [Data set] [Internet]. Tehran: Namafar; 2023 [cited 2026 Oct 21]. Available from: https://namafar.com/en/stats/13768