“Bridge millennials” has the highest value (0.8) and “Baby boomers and seniors” the lowest (0.6).

Amazon Prime penetration among different age groups in the United States (2022)
Item	Share of respondents
Generation Z	0.8
Millennials	0.8
Bridge millennials	0.8
Generation X	0.8
Baby boomers and seniors	0.6

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

About this data

The data on this page is global, collected by Namafar for comparison with Iran.

Iranian (Solar Hijri) years run from late March to March: 1404 = March 2025 to March 2026.

Details

Source: PYMNTS
Year: 1403 (2024/25)
Industry: Platforms and companies
Published: Jun 10, 2024

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APA

Namafar. (2024, June 10). Amazon Prime penetration among different age groups in the United States (2022) [Data set]. Data source: PYMNTS. Translated from the Persian original: https://namafar.ir/stats/16183. https://namafar.com/en/stats/16183

MLA

"Amazon Prime penetration among different age groups in the United States (2022)." Namafar, 10 June 2024, https://namafar.com/en/stats/16183.

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Namafar (2024) Amazon Prime penetration among different age groups in the United States (2022) [Data set]. Available at: https://namafar.com/en/stats/16183 (Accessed: 20 October 2026).

Chicago

Namafar. "Amazon Prime penetration among different age groups in the United States (2022)." June 10, 2024. https://namafar.com/en/stats/16183.

Vancouver

Namafar. Amazon Prime penetration among different age groups in the United States (2022) [Data set] [Internet]. Tehran: Namafar; 2024 [cited 2026 Oct 20]. Available from: https://namafar.com/en/stats/16183