The highest “B2C” is “Facebook”, at 0.9. The highest “B2B” is “LinkedIn”, at 0.9.

Most popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024
Item	B2C	B2B
Facebook	0.9	0.8
Instagram	0.9	0.8
LinkedIn	0.6	0.9
YouTube	0.5	0.5
TikTok	0.3	0.2
X/Twitter	0.3	0.3
Threads	0.1	0.1

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

About this data

The data on this page is global, collected by Namafar for comparison with Iran.

Iranian (Solar Hijri) years run from late March to March: 1404 = March 2025 to March 2026.

Details

Source: Social Media Examiner
Year: 1403 (2024/25)
Industry: Platforms and companies
Published: Dec 8, 2024

How to cite

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APA

Namafar. (2024, December 8). Most popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024 [Data set]. Data source: Social Media Examiner. Translated from the Persian original: https://namafar.ir/stats/25747. https://namafar.com/en/stats/25747

MLA

"Most popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024." Namafar, 8 December 2024, https://namafar.com/en/stats/25747.

Harvard

Namafar (2024) Most popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024 [Data set]. Available at: https://namafar.com/en/stats/25747 (Accessed: 21 October 2026).

Chicago

Namafar. "Most popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024." December 8, 2024. https://namafar.com/en/stats/25747.

Vancouver

Namafar. Most popular social media platforms used by B2C (business-to-consumer) and B2B (business-to-business) marketers worldwide as of January 2024 [Data set] [Internet]. Tehran: Namafar; 2024 [cited 2026 Oct 21]. Available from: https://namafar.com/en/stats/25747