Muslim travelers seek destinations, accommodations, and activities that are compatible with their religious beliefs and interests and personal tastes. This very matter has led to the emergence and importance of halal tourism and the Muslim travel market in the tourism industry. Halal tourism has had a growing trend after the COVID period, and it has been forecast that the number of Muslim travelers will reach 230 million people by 2028 and will bring 225 billion dollars in turnover.
Examining Iran's place in halal tourism shows that our country is the seventh-best Muslim travel destination in 2023. Iran, in terms of environment and services indicators, has taken fifth place among popular Muslim tourism destinations and, from the standpoint of the access indicator, has been placed tenth; but in terms of the communications indicator, Iran has no rank among the top 10 countries.
The combination of the scores of various travel indicators and the ratio of Muslim tourists to each country's total tourists forms the tourism performance matrix. Based on this matrix, Iran, with a score of 67 from the total of Muslim travel indicators and a score of 87 on the ratio of Muslim tourists to total tourists, is among the pioneering countries of halal tourism.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian