Most popular restaurants outside Tehran

The country's two main tourism and pilgrimage hubs, namely Isfahan and Mashhad, are the undisputed leaders in attracting audiences outside Tehran.

In the fast-food segment, Mashhad shows its strength with a striking record by the Shabdiz chain, with more than 45 thousand votes and a score of 4.52. This volume of participation indicates the dynamism of the food-service economy and high demand from travelers and residents in this metropolis.

On the other hand, Isfahan, with the Matbakh food group, is the flag-bearer of Iranian restaurants outside the capital and shows that the region's food capacities still have high appeal for the online consumer.

An analytically important point in these statistics is the presence of names from Hamadan, Shiraz, and Karaj among the top options, which indicates the deep penetration of online-ordering culture in cities with different population densities.

Scores below four for outlets with very high vote counts, such as Pantea in Khorasgan or Khoshmazeh Fast Food in Mashhad, once again confirm that a broad market share does not necessarily align with the highest level of qualitative satisfaction, and that factors such as competitive pricing or location play a decisive role in order volume.

See the original infographic (Persian)

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

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