An analysis of user behavior on the Snappfood platform in the Iranian food segment reveals a plural market far from monopolization. The eight top Iranian-food providers by number of ratings are independent outlets with different names.
Kabab Satori Ashrafi in Tehran, by recording more than 58 thousand ratings and earning a brilliant score of 4.69, shows that high-quality serving of the most traditional dishes remains the principal factor in attracting audiences.
Nevertheless, one of the most thought-provoking data points is the second-place ranking of Hani Restaurant, Motahari branch, despite a relatively low average score of 3.86. This clear contrast between a high volume of user participation (more than 50 thousand votes) and a moderate level of satisfaction may be rooted in the brand's longevity or in organizational purchases, which itself is a warning sign for retaining audiences in the long term.
The concentration of seven restaurants from this list in the capital indicates the enormous volume of online-market transactions in Tehran. Even so, the presence of the Matbakh food group from Isfahan in fifth place clearly proves the high potential of other metropolitan markets. The diversity of this list, from Sadrsan Catering to Darchin Ash-kadeh, is evidence that audience taste in choosing traditional food is highly diverse.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian