The record of 85 million views for "Pump" is the consolidation of the entertainment genre's absolute governance of Persian YouTube.
Amirhossein Ghiyasi, with those explosive, sometimes exaggerated and unrestrained laughs, is precisely the piece that wins in this ecosystem. Unlike the tradition of polished presentation, by breaking stereotypes and creating a space in which "laughing at absurdities" is permitted, he creates a rare intimacy that the audience fleeing seriousness is thirsty for.
But analyzing this list should not distract us from another important phenomenon; "Azad" standing in second place proves that, alongside that intense desire for escape and entertainment, society has an insatiable thirst for deep, uncensored discussion.
In fact, today's main competition is between Ghiyasi's intimate humor and the raw thought of "Azad," while Ali Zia with "BaZia," as the representative of standard, celebrity-centered formats, forms the third side of this triangle.
The significant gap between these three channels and the rest means that on Persian YouTube, to be seen you must either climb to the peak of entertainment and intimacy or cut into the deepest layers of thought; because in this space there is no longer room left for ordinary, mediocre content.
Recently, criticisms such as promoting unhealthy content, inviting unqualified guests and persons, and doing strange things merely to attract users' attention have been leveled at this type of talk show. But what cannot simply be passed over is audiences' reception of these programs.
Which group are you in? An audience for unrestrained laughter, or a follower of "Azad" debates?
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian