The report on Iranians' fashion and clothing expenditure 1396–1401 (2017–2023) has been published
Fashion and clothing has the largest share of the household cultural consumption basket in Iran. In 1401 (2022/23), when cultural expenditure accounted for 9.10 percent of total household expenses, the share of fashion and clothing was 5.20 percent; that is, more than half of the household's total cultural expenditure.
On the other hand, fashion and clothing is one of the most important cultural languages in the contemporary world. For example, we can recognize different generations by their style of dress. In other words, in the present age, people, whether consciously or unconsciously, act with their clothing as a medium and show their culture, beliefs, and taste to those around them.
In recent years, Iranian households' expenditure on fashion and clothing has had a downward trend; inflation and the decline in families' purchasing power have undoubtedly been effective in this decrease. Nevertheless, understanding how people spend in this area reveals part of consumer behavior in the cultural arena.
The "Report on Iranians' Fashion and Clothing Expenditure 1396–1401 (2017–2023)" has examined the status and amount of household expenditure on fashion and clothing in accordance with income decile, province of residence, gender, marital status, education, and so on.
The study of this report is recommended to various groups, including business owners in the clothing field, those concerned with the issue of dress and hijab, policymakers, and those interested in the arena of public culture.
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See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian