An 82-fold beauty products market relative to cinema revenue in Iran
Iran's cultural economy is small compared with global statistics and other markets. In this regard, to better grasp and feel this fact, Namafar seeks to measure the cultural economy against various industries and markets.
A comparison of beauty product sales and Iranian cinema sales in 1402 (2023/24) indicates that the beauty products market is 82 times cinema revenue. Interestingly, the sales of just one online cosmetics and personal care store (Khanomi), with a 1 percent share of the beauty market in Iran, amount to 1,000 billion tomans.
"Khanomi" is one of the largest online sales platforms for beauty products in Iran. According to Khanomi's annual report in 1403 (2024/25), the best-selling beauty products in Iran were, in order, the "skin care" and "cosmetics" groups, whose consumption levels are, respectively, 12 percent and 7 percent above the global level.
Per-capita cosmetics consumption in Iran is 2.5 times the global average, and our country ranks seventh in the world and second in the region - after Saudi Arabia.
If you were an investor, which market would you choose to invest in, beauty products or cinema?
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian