"One million Labubu dolls worth 10 million dollars have been sold in Iran!" This is a claim that has been circulating in the country's media space in recent days.
This is while a review and analysis of official sales statistics of Pop Mart (the producer of Labubu) shows that in the entire Europe, Middle East, and Africa region, a combined total of about 1 million Labubu dolls have been sold.
So what is the reality of the Iranian market?
Evidence shows that it is not original, genuine Labubus, but counterfeit versions known as "Lafufu," that are bought and sold in Iran.
According to Namafar's data-driven estimates, in total there are 200 thousand Lafufu dolls in the Iranian market, with a value of about 100 billion tomans.
Read the full text of the note "A 100 billion toman market, 200 thousand Lafufus in Iran" on the Namafar website.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian