In your view, what percentage of Iranians watch television? Is IRIB (Islamic Republic of Iran Broadcasting) more popular, or Persian-language channels outside Iran's borders? Do men watch more television, or women? Does education level affect television viewing? Which IRIB programs have the largest audiences? What is the status of platforms such as Filimo?
According to statistics, 8/45 percent of Iran's people prefer IRIB to other media. Roughly 3 out of every 10 Iranians believe that IRIB reflects the reality of society. 52 percent of Iranian women watch television and form the majority of the audience for IRIB programs.
Television-viewing statistics for young people are different. 6/24 percent of 18- to 29-year-olds watch television and are the smallest audience group. 3/46 percent of 30- to 49-year-olds and 6/69 percent of people over 50 follow IRIB. These statistics indicate a greater interest in watching television among the middle-aged than among young people.
Education level was an influential variable on the result of these statistics. According to the statistics, the more education people had, the lower the likelihood that they would choose IRIB as their main medium.
According to these statistics, news with 1/55 percent, films and series with 8/15 percent, and sports programs with 6/14 percent, respectively, stand at the top of the table for attracting IRIB audiences.
The available statistics are noteworthy in comparison with statistics that Filimo obtained by surveying its users in Mordad (July–August) 1400 (2021/22). According to the Filimo survey, before joining this platform, people watched satellite channels for about 8 hours a week on average. This amount declined after joining Filimo and reached 6/4 hours a week. About 8 percent of respondents said that until they joined Filimo they watched satellite, and after joining, Filimo had taken the place of satellite. The result is that followers of satellite channels, with the arrival of Filimo, have reduced the amount of time they spend on these channels.
Given the results above, IRIB, by reviewing its program schedule and increasing diversity in it, can attract audiences once again.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian