Over the past six decades, tourism has enjoyed extensive growth and diversification. In 1980, international tourist arrivals numbered 277 million, and by 1995 they had reached 528 million. In 2012, this figure also surpassed 1 billion for the first time. International tourist arrivals worldwide are expected to grow at an average annual rate of 3.3 percent from 2010 to 2030. In fact, it is forecast that 43 million international tourist arrivals will be added each year, bringing this figure to 1.8 billion arrivals by 2030.
Meanwhile, shopping has over time become one of the related components of the tourism value chain. Shopping has become a determining factor that influences destination choice and is considered one of the important components of the travel experience. In some cases, shopping is also the primary purpose of the trip. More importantly, shopping is one of the main ways of generating income from tourism, accounting for a substantial share of national economic income both directly and indirectly. Tourism destinations therefore have an excellent opportunity to take advantage of this new trend. To capitalize on this opportunity, developing a unique shopping experience can add extra value to tourists' trips and elevate the destination's tourism position and brand in their minds.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian