According to this report, in 2022 out-of-home advertising spending grew 20.7 percent from 2021 to 8.6 billion dollars, accounting for 2.8 percent of total US media advertising spending. This growth shows the effectiveness of out-of-home advertising in reaching audiences, especially because it fits formats such as billboards, public transit, street furniture, and more.
Advertising is carried out through various media such as newspapers and magazines, radio and television, digital media, and so on. But an interesting type of advertising that each of us encounters daily is "out-of-home advertising." You have probably seen various ads while walking in the street, driving on the highway, using the metro and BRT, sitting on a park bench, and so on; that is what is meant by out-of-home advertising. This type of advertising is designed to attract people's attention during everyday life, and one might say: few memories can be recalled without their presence.
But perhaps you too wonder why "environmental advertising" is not used instead of out-of-home advertising; environmental advertising is only one part of out-of-home advertising, and out-of-home advertising includes a broad set of ads such as those that celebrities and public figures wear on their clothing.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian