The US comic-book industry and Hollywood

An introduction to the book The American Comic Book Industry and Hollywood, written by Dr. Alisa Perren and Dr. Gregory Steirer, published in 2021 by the British Film Institute (BFI). This book examines the links between the world of comics and Hollywood's film industry and shows how comics, which were once an independent medium, have now become an important part of Hollywood's complex entertainment production and distribution system.

Focusing on developments of the past two decades, this book explains how the comics industry and Hollywood cinema have, in a gradual and evolutionary process, become increasingly intertwined. In this work the authors address prominent examples such as the cinematic successes of Marvel and DC, the effect of superhero films on comics sales, and the role of film adaptations in shaping new currents in the entertainment industry. In addition, this book also examines important challenges such as intellectual property, publishing rights, and new business models.