In 2021, changes occurred in the way people watch films. Instead of television subscription services, people entertained themselves with online streaming services. Advertising companies also scrambled to join smart TVs. The data show that advertising companies are investing more in smart TVs. So these companies can use media planning and attract more attention. Streaming-service companies, too, are trying to take the right approach to content distribution so they can attract more viewers. In this report we examine the effect of the series Ted Lasso on attracting viewers to the Apple TV Plus network. We also analyzed Disney Plus's strategies for the film Cruella so that the film's effect on attracting viewers can be determined. With the growing impact of smart TV on the media and television advertising industry, we try, by presenting these analyses, to make information about this industry more transparent.
Statistics and topics examined in more detail in the report:
- People in the United States devote a great deal of time to watching free content with mandatory ads.
- YouTube, Netflix's main rival
- The most engaging apps
- Paid-film distribution strategies
- Smart TV investors
- Brands that succeed in attracting viewers
- And more
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian