This report undertakes a comprehensive examination of the behaviors, preferences, and challenges of family travel at the global level, and its results have been compiled on the basis of survey data from thousands of travelers in the period from 2024 to 2025. Couples (43%) and the nuclear family (31%) are the most common travel companions in the world. When choosing a hotel, "price and value for money" (55%) is the priority for leisure travelers. Among reasons for travel, family visits and celebrations, at 31%, were identified as the most popular motivation.
First-time parents experience challenges such as carrying children's gear (52%) and safety concerns (40%) and are more interested in places that offer childcare services. Experienced parents also named finding age-appropriate activities for their children as the hardest challenge (44%).
Among parents of different generations, parents of younger generations (Gen Z and millennial) have a greater tendency toward extended family travel with relatives (58% versus 31% among older generations). In the luxury travel domain, "city breaks" are the most common choice of wealthy people in Europe and America, and in this group too, accompanying a spouse or life partner has the highest frequency.
The full text is available to subscribers
Reports up to 1400 (2021/22) are free. Newer reports are part of Namafar's paid service; tell us what you need.
Request accessAlready a subscriber? Sign in
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian