Khanoumi annual report 1403 (2024/25)

The 1403 (2024/25) Khanoumi annual report, titled "A Year of Growth and Care," presents a comprehensive picture of activities, achievements, and the outlook for the women's market. The report's central thesis is that "care" is not merely an individual behavior, but a foundation for women's social and economic growth. Over the past year, more than 2.7 million women have engaged with the Khanoumi platform; a figure that indicates the formation of a dynamic community around self-care, beauty, and informed choice.
41 percent growth in unique users, an expansion of product variety to more than 47 thousand items, and the arrival of more than a thousand active brands show that Khanoumi has gone beyond an online store and become infrastructure for developing domestic brands and redefining the shopping experience. A special focus on being data-driven, strengthening human capital (with a marked rise in women's share of management), reinforcing operations and support, and attention to social responsibility were among the other features of this period.
In addition to reviewing internal activities, the report looks at the global women's market; a market that is becoming one of the growth engines of the digital economy and is creating hundreds of billions of dollars of opportunity in areas such as health, beauty, femtech, and women's financial services.