This report presents a comprehensive picture of the status of McDonald's and the quick-service restaurant (QSR) chain industry. The global QSR market's value in 2023 was about 1.1 trillion dollars and is on an upward trend. McDonald's, with a value of nearly 196 billion dollars in 2024, leads the food and beverage industry and in the same year recorded revenue of about 25.9 billion dollars, the largest share of which came from the United States market (10.4 billion dollars) and then from international markets.
The bulk of McDonald's revenue is supplied by franchised restaurants (15.7 billion dollars in 2024), while total sales of restaurants under franchise reached more than 120 billion dollars. The company's operating profit in the same year was about 11.7 billion dollars and net income 8.2 billion dollars. In 2024 McDonald's had a total of 43,477 outlets worldwide, of which China (6,820 outlets) and the United States (13,557 outlets) accounted for a major share.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian