A review of the VOD industry in Iran

IranFilm and TV series1399 (2020/21)
A review of the VOD industry in Iran

During the coronavirus period, unlike many businesses, the media and entertainment sector made striking progress; for example, average visits to Filimo rose 65 percent and to Aparat 25 percent.

Filimo, Namava, and Rubika are the most important film-streaming platforms in Iran, and the first online screenings took place on these platforms. Khorooj and Tala were the first films streamed on the Filimo platform. The screening of theatrical films on these platforms raised doubts among consumers. Accusations such as these platforms' monopolism led to this report being prepared in defense of the existing VODs, so that, using a survey, accurate figures could be obtained on sales, the number of users, and internet consumption.

According to this report, the most-downloaded apps are Filimo, Namava, and GapFilm. Subscription fees for these platforms are usually set on the basis of the number of days; Rubika's criterion for the subscription fee, however, is the number of minutes the consumer spends watching films and series on this platform. Information of this kind is available in the report and can be helpful.

Download the original report (PDF)

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

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