By examining five video media that work on Instagram with a general-analysis lens, it becomes clear that from Mordad (July–August) 1404 (2025/26) to Mordad 1405 (2026/27), a total of 1,265 Reels and 146 million views were created by these media. On a median basis (and not the mean), each Screen Podcast Reel was viewed 56 thousand and 646 times; first place on this list. Azad media, which with 301 thousand followers has the largest audience community, is second in terms of views.
Here two components are separated from each other. Khiaban Jomhuri published 385 Reels in this same one year, more than twice Majal; but Majal, with the lowest number of publications, obtained the second-highest total views. Therefore high output brings views, but it does not necessarily build an audience.
In the engagement rate the order also changes: Khiaban Jomhuri and Jaryan, which have the lowest median views, stand above the two more widely followed media. That is, a smaller audience can be more loyal.
The criterion for examination in this study was that the media be conversation-oriented and analytical and not be limited to a single specialized field. For that reason, economic media, entertainment talk shows, and narrative podcasts were left out. For "views per Reel" the median was used, not the mean, because a few viral Reels with millions of views swallow the mean and hide the channel's ordinary Reel. And the field of measurement is Instagram only; the original of some of these programs is television or YouTube, and their output on those platforms is not included in these figures.
According to the first slide, the five media that do video work on Instagram with a general-analysis lens published 1,265 Reels in one year. The previous slide's chart says how many times each one's ordinary Reel was viewed; the median, not the mean, so that one viral video does not change the picture. Screen Podcast, with 176 thousand followers, stands at the top, and Azad, with 301 thousand followers, after it. That is, on Instagram, the size of the registered audience and the size of the real audience are not always the same.
According to this slide, the total views of these five media in one year reach 146 million. But total views alone are misleading; whoever publishes more, accumulates more. For that reason, each outlet's number of Reels is placed next to its figure: Khiaban Jomhuri, with 385 Reels, has published more than twice Majal and in total has been viewed less.
The engagement rate means out of every 100 views, how many likes and comments have been obtained. Reshare is not included in this calculation, because it was not available for all media and
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian