Three video media in the economics field on Instagram, from Mordad (July–August) 1404 (2025/26) to Mordad 1405 (2026/27), have collectively earned 1,470 Reels and 104 million views.
EcoIran published 859 Reels in this one year, more than three times Cheraz, and with 52 million and 893 thousand views obtained the largest volume. But its ordinary Reel was viewed 12 thousand and 164 times; the lowest figure on this list. In contrast, Cheraz, which is the least active, recorded a median of 38 thousand and 759, more than three times EcoIran.
But two matters must be separated from each other: volume and effect. A high total of views can be the result of a large number, not of the reception of each video. For that reason, on the same slide, each outlet's number of Reels is placed next to its views so that the reader reads the figure correctly.
In the engagement rate the order changes again. Khat Energi, with 5.6 percent, is at the top, while Cheraz, with the highest median views, has the lowest engagement rate. That is, being seen and drawing a reaction are two different abilities.
A few explanations so that the figures are read correctly. The entry criterion was set before seeing the data so that the rankings would not construct the criterion; the measure was that Iran's economy be the outlet's main specialty, not a side part, that the outlet be organized rather than a personal page of an expert, and that it publish regularly. For "Reels views" the median was used, not the mean, because a few viral Reels swallow the mean and hide the channel's ordinary Reel; we have put both figures in the table so that judgment is left to the reader. Reshare was set aside because it was not available for all. And the field of measurement is Instagram only; these outlets' output on the web and other networks is not included in these figures.
The three outlets that analyze Iran's economy on Instagram published 1,470 Reels in one year. This chart says how many times each one's ordinary Reel was viewed; the median, not the mean, so that a few viral videos do not change the picture. Cheraz, with 230 Reels, is the least active on this list and has the highest median; EcoIran, with 859 Reels and 427 thousand followers, the lowest. High output accumulates views, but it does not necessarily build an audience.
The total views of these three outlets in one year reach 104 million. But total views alone are misleading; whoever publishes more, accumulates more. For that reason, each outlet's number of Reels is placed next to its figure: EcoIran, with 859 Reels, has published more than three times Cheraz, and its top ranking in this chart is the result of that same volume.
The engagement rate means out of every 100 views, how many likes and
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian