The boom in the production sector compared with imports
If we go back just a decade and go to the market to buy stationery, most of the shelves in stationery shops host foreign products, and for that reason you would fill your stationery basket without buying Iranian goods. But today the situation has changed.
Iran's stationery industry has made considerable progress in recent years, and its share of the domestic market has risen from 10 percent to 75 percent over a ten-year period. Some items have a larger share of the domestic market; for example, in the pen market, more than 90 percent of the market is held by Iranian products.
Based on a survey conducted at the Iran Penex exhibition by the Namafar Center, 46 percent of stationery producers consider the boom in the production sector compared with imports to be the most important development of the past decade in the country's stationery industry.
This success is to a large extent the result of more than a decade of focus and cooperation among governments, producers, and the media. The rising quality of manufactured products, on the one hand, and the expansion of promotional programs, on the other, have also influenced consumers' greater willingness to buy Iranian stationery.
Do you use Iranian stationery as well?
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian