As the closing day of the book fair arrives, the book fair's sales are a topic that news agencies and the media take up. This is while looking solely at the volume of sales, or incorrect analysis and crossing of data, has mainly given rise to inaccurate and unintelligible statistics.
The average book price is a good criterion for calculating the book fair's real sales. An examination of the average book price from Ordibehesht (April–May) of the previous year to Ordibehesht of the target year (the fair's opening day) shows that the average book price rose 32.3 percent last year. This is while the 1404 (2025/26) fair's sales rose 56.3 percent.
Therefore, taking into account the increase in the average book price, if the 1404 (2025/26) fair were really to sell 56.3 percent more than the 1403 (2024/25) fair, it would have to reach sales of 1,034 billion tomans.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian