Beauty services and products have a special place in Iranian households' cultural spending. So that 1.28 percent of total household cultural expenditures in 1402 (2023/24) was allocated to beauty services and products; a share more than 3 times Iranian households' spending on tourism.
Demand for purchasing and receiving beauty services and products has been stable even during economic crises. This is while, after passing through economic shocks, households have rebuilt their spending on beauty services and products and have spent an average of 24 million rials on it.
Also, total household spending on beauty services and products in 1402 (2023/24) nationwide has reached the striking figure of 66.78 hemt (trillion tomans).
Read the product "Spending on beauty services and products, 1396 to 1402 (2017–2024)" on the Namafar website.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian