"More views do not necessarily mean more revenue." Studies show that in addition to "topic" as the most important indicator determining the amount YouTube pays YouTubers, 5 factors—"viewers' country," "viewers' age and gender," "video length," "side income methods," and "tax"—also affect income on YouTube.
According to calculations by Namafar and taking the aforementioned variables into account, the revenue of Persian-language channels ranges from $5.3 to $0.2. The topics "digital marketing and finance" and "education and learning" have the highest revenue. This is while high-audience categories such as "music" and "entertainment," despite having billions of views on the top lists, have the lowest revenue rates (about $0.2 to $0.3).
It is also noteworthy that the revenue of Persian-language YouTube channels on the topic of "education and learning" is more than 10 times that of channels with "film and entertainment" content.
In simple terms, the commercial value of each audience member on educational channels is more than 10 times that of entertainment audiences. These figures show that one of the smart economic strategies for content producers is to focus on "niche markets," where with fewer views one can reach income equal to that of entertainment giants, without getting caught up in the heavy competition to attract millions of viewers.
YouTube's revenue equation, however, is not one-dimensional. Although educational and finance channels have the "most expensive" audience, entertainment channels, if they succeed in finding a wide circle of viewers, change this game. A huge volume of audience creates extraordinary bargaining power to attract "major sponsorships" that do not appear in YouTube's charts. Entertainment and gaming giants, with a model of "revenue from a mass audience" and "fan donations," break through income ceilings.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian