For a large segment of Iranian society, sermons and especially maddahi are considered an important part of cultural consumption. Maddahi platforms that in general cover content produced in gatherings of the Ahl al-Bayt, the Infallibles (peace be upon them), emerged to respond to this segment's need.
These platforms are not exclusive to maddahi; sermons and Quran recitation in various styles are also found on them; but it is quite clear that their main use is to make maddahi available to enthusiasts. They gradually turned from publishing platforms into media and, by being present on messengers and social networks, engaged in producing religious content.
Namafar, in a comprehensive study, has examined the performance of four platforms, Kaashub, Tekyeh, Nava, and Radio Aqiq, in the first quarter of 1405 (2026/27). This assessment was carried out by extracting data directly and post-by-post from messengers, Instagram, and app stores in order to present a documented picture of this ecosystem.
The findings show that each platform has a different strategy; Kaashub, by recording about 45 million views, is the most powerful medium on messengers. Tekyeh, by publishing more than two thousand posts, has held the title of the most active medium and is the leader on Instagram. The Nava platform, with about one and a half million installs, has shown the most successful performance in attracting app users, and Radio Aqiq has also continued to maintain its influence in the Instagram space. This diversity indicates media evolution in response to audience tastes.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian