Social media have for some time established their place as one of the most important marketing tools. Because of the interest of various communities in social media, the number of platforms available for it has also grown. Each of these platforms plays a different role for different people. Most organizations today use at least 4 of the most common social media for various purposes such as marketing.
The report on social networks in organizations used information from 750 marketers and communications specialists in the Europe, Africa, and Middle East region. The top 5 social media used by organizations and entities were, in order, Facebook, LinkedIn, Instagram, YouTube, and Twitter. Among them, TikTok has had the highest growth.
The importance and extent of social media use depend on the type of industry and business. But among the most important reasons for using social media are increasing brand awareness, raising the engagement rate, and increasing sales.
Statistics and topics examined in more detail in the report:
The full text is available to subscribers
Reports up to 1400 (2021/22) are free. Newer reports are part of Namafar's paid service; tell us what you need.
Request accessAlready a subscriber? Sign in
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian