Digikala is a digital window onto the Iranian consumer. This group alone holds a 50 percent share (equal to 104 thousand other online stores in the country) of Iran's entire e-commerce market. The Digikala group, as one of the leading companies in Iran's e-commerce, holds valuable data and information on consumers' habits and behavior.
Digikala's 1401 (2022/23) report is the group's fourth annual report, focused on data and its most important achievements. This report enables audiences to monitor Digikala transparently and, in 7 chapters, answers questions about Digikala's performance in providing services to customers and sellers, the behavior of users and customers, the best-selling products and brands, people's attitudes and feelings toward Digikala, social responsibility actions, and e-commerce in Iran. Digikala's national survey is also another important part of this report, presenting useful information about the state of online sales in Iran and people's attitudes and feelings about Digikala.
Overall, this report contains valuable data that can create appropriate insight for individuals and various sectors in the domains of decision-making, policymaking, operations, and so on.
Statistics and topics examined in more detail in the report:
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian