Jabama is a digital door for travelers to enter the abode of hosts. With 2.3 million users and 18 thousand active accommodations, this group holds a substantial share of Iran's 1,260 billion toman online accommodation market. This is while, despite the increase in internet penetration, a substantial part of the accommodation market in Iran has not yet gone online, and 7 percent of all accommodations in the country are transacted online.
Jabama's 1401 (2022/23) annual report contains valuable data and information on various aspects of Iran's accommodation market, such as accommodations, hosts, guest behavior, interests, and so on, which can be useful and helpful in becoming familiar with, making decisions about, and policymaking for Iran's tourism industry. Given Jabama's important role in upgrading accommodations and promoting experience-based travel, this group is expected, by continuing its creative activities, to help develop tourism in Iran.
Statistics and topics examined in more detail in the report:
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian