According to Yektanet's 1401 (2022/23) report, Iran's digital advertising market has grown in recent years because of rising internet penetration. Ads reach people through websites, social media, apps, and other channels, and large and small businesses use digital marketing to reach audiences, but there is still no official statistic on total digital advertising spending in the country.
Today advertising comes at us from many directions to be seen; it makes no difference whether we are walking or driving, at home or at work, watching films and series or browsing the web: advertising (perhaps) like someone whose presence we are not too pleased to see, eagerly wants to meet us. Advertisers, for their part, are looking for ways that provide the greatest opportunity for their product or service to be seen. The variety of channels in digital advertising has given this method many possibilities for businesses and advertisers according to their different goals. For that reason, digital marketing now sits at the top of every advertiser's list.
Although digital marketing in Iran has a shorter history than in other countries, the rise in internet penetration and use among Iranians over the past decade has caused this type of advertising to grow rapidly, and everyone from small businesses to economic giants uses it. Given the importance of studying and analyzing the state of the digital advertising market, the Yektanet advertising agency has for several years published an annual report on the state of digital marketing in Iran, and in it, relying on statistics and data extracted from various sources, seeks to present a clear picture of the marketing and advertising industry in Iran.
The full text is available to subscribers
Reports up to 1400 (2021/22) are free. Newer reports are part of Namafar's paid service; tell us what you need.
Request accessAlready a subscriber? Sign in
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian