Handicrafts are the second essential factor of gross national product growth in Iran and have an undeniable value and standing in the country's economic cycle. These industries need further development and attention. Changes in global structures and social and cultural transformation should lead planners in the handicrafts field and artists to recognize the system of change and to move on that basis.
Inattention and the conservatism present in the handicrafts market have kept this industry's packaging methods and marketing system in an undesirable state.
In this study, using an analytical method, we examined the marketing situation and the packaging system of the works. Instead of displaying this art's distinguished standing, the existing conditions have in many respects caused damage and harm.
Statistics and information examined in more detail in the report:
- Introduction
- Packaging
- Packaging and handicrafts
- Pathology of handicrafts packaging
- Conclusion and recommendations
- Sources and references
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian