Examining the effectiveness of marketing strategies in the printing and publishing industry using a hybrid BSC-FAHP approach is the subject of this study, and its aim is to identify the factors affecting the effectiveness of marketing strategies in the printing and publishing industry. Customer, financial revenue, internal business processes, and growth and learning are the priorities of this strategy.
Statistics and information examined in more detail in the report:
- Introduction
- Statement of the problem and the necessity of the research
- Definition of the variables
- Literature and theoretical foundations
- Research method
- Data analysis
- Conclusion
- References
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian