OECD Tourism Trends and Policies 2024

GlobalTourism1404 (2025/26)
OECD Tourism Trends and Policies 2024

This biennial reference report provides a comprehensive picture of the status and policies of tourism in 50 OECD member and partner countries. After the unprecedented collapse of 2020–2021, tourism has returned rapidly and in many countries has reached or exceeded pre-COVID levels; nevertheless, the recovery is uneven, and geopolitical tensions, cost-of-living pressure, and climate events (wildfires, floods, heatwaves) have confronted the outlook with new challenges. The report's main message is that a «resilient, sustainable» future requires active, forward-looking, and coordinated policies.

In the «Trends and Policies» chapter, the report shows that tourism's direct share of GDP in OECD countries in 2022 has returned to 3.9%, and travel services exports are also on a path of recovery; at the same time, supply bottlenecks—from labor shortages to transport capacity—have affected destination performance, and some destinations are again facing crowding pressure and the «social license.» The proposed policy response is a shift from «marketing alone» to «destination management,» spatial and temporal diversification of demand, investment in infrastructure and granular data, and effective multilevel governance.

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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

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