The 2018 charts show that British cinemas have attracted the largest audience in 50 years up to this year. Despite competing media, cinema still has a large audience. Many of these audience members are 16 to 34 years old and are less influenced by different brands. Cinema is powerful in advertising, and it is predicted that next year, by taking hold of internet advertising, it will grow at the global level.
Cinema's unique power is attracting a regular audience, and this makes it a very suitable place for advertising companies to invest. Cinema gives companies the opportunity to entertain people and draw their attention to their brands.
To showcase the best performance in advertising last year, an awards festival was held and each brand was introduced in different categories.
Statistics and material examined in more detail in the report:
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian