This chart has 7 series. The highest “Digital pure-play” is “2028*”, at 0.7. The highest “TV / pro. video” is “2018”, at 0.3. The highest “Outdoor” is “2018”, at 0.1.

Average distribution of advertising spending worldwide, 2018–2022
Item	Digital pure-play	TV / pro. video	Outdoor	Newspapers	Audio
2018	0.5	0.3	0.1	0.1	0.1
2019	0.5	0.2	0.1	0.1	0
2020	0.6	0.2	0	0.1	0
2021	0.7	0.2	0	0	0
2022	0.7	0.2	0	0	0
2023*	0.7	0.2	0	0	0
2024*	0.7	0.2	0	0	0
2025*	0.7	0.2	0	0	0
2026*	0.7	0.2	0	0	0
2027*	0.7	0.2	0	0	0
2028*	0.7	0.2	0	0	0

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

About this data

The data on this page is global, collected by Namafar for comparison with Iran.

Iranian (Solar Hijri) years run from late March to March: 1404 = March 2025 to March 2026.

Details

Source: Brands Vietnam; GroupM
Year: 1403 (2024/25)
Industry: News and media
Published: Nov 27, 2024

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Namafar. (2024, November 27). Average distribution of advertising spending worldwide, 2018–2022 [Data set]. Data source: Brands Vietnam; GroupM. Translated from the Persian original: https://namafar.ir/stats/16966. https://namafar.com/en/stats/16966

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"Average distribution of advertising spending worldwide, 2018–2022." Namafar, 27 November 2024, https://namafar.com/en/stats/16966.

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Namafar (2024) Average distribution of advertising spending worldwide, 2018–2022 [Data set]. Available at: https://namafar.com/en/stats/16966 (Accessed: 21 October 2026).

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Namafar. "Average distribution of advertising spending worldwide, 2018–2022." November 27, 2024. https://namafar.com/en/stats/16966.

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Namafar. Average distribution of advertising spending worldwide, 2018–2022 [Data set] [Internet]. Tehran: Namafar; 2024 [cited 2026 Oct 21]. Available from: https://namafar.com/en/stats/16966