4 Iranian entrepreneurs in the stationery field talk about this industry's market
At present, about 55 percent of Iran's stationery market is held by foreign products and 45 percent by domestic products. Estimates put the turnover of the stationery industry in Iran at about 6 thousand billion tomans, while this industry has created between 50 and 60 thousand jobs, and the target population for stationery products, which includes a wide range of school students, university students, offices, and similar organizations, exceeds 14 million people. Even so, because of the large share of foreign products in Iran's market, a major part of this turnover goes to other countries such as China, India, and Turkey.
According to researchers, Iran's stationery industry is new in terms of industrial production and old in terms of industrial performance. Updating, transferring experience, and engaging with innovative and new topics have been pursued very little in a scientific and academic way. Overcoming the industry's many challenges is possible with government support, technology development, and increasing the competitiveness of domestic products against foreign rivals.
Despite several decades of effort by Iran's stationery industry, there is still a long way to go to compete with leading regional and global markets such as China and India.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian