🔻The toy and stationery industries have many similarities to one another. Both relate mostly to children and adolescents. Both are influenced by cultural, fictional, cinematic, and animation characters and settings. Both meet people's daily needs. Both of these industries have been threatened by technology and in particular by tablets and smartphones, and both have proven that their era has not yet passed.
🔻The toy industry in Iran is very nascent and newly embarked, whereas the stationery industry has a long background. For example, most stationery companies have more than 15 years of history, while toy companies generally have a history of between 5 and 15 years. Also, while the number of employees at toy companies reaches at most 50 people, stationery companies sometimes have 250 employees.
🔻Given the various similarities between these two industries, it can be concluded that in Iran the ground is also ready for the growth and development of the toy industry.
🔻For more information on the status of these two industries in Iran, refer to Namafar's survey reports on the Iran Toyex and Iran Penex exhibitions.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian