🔻The Iran Penex and Iran Toyex exhibitions are two exhibitions in the field of stationery and toys that in recent years have been held with the presence of members of these two industries' ecosystem. Given the longevity of the stationery industry in Iran, the Iran Penex exhibition has an 8-year history. While Iran Toyex has passed its second year of being held.
🔻In order to identify Iran's obstacles and capacities in the stationery and toys industry, two research projects were carried out at these events in cooperation with the Cultural Governance Think Tank (Harf) of Sharif University's Policy Research Institute, the output of which was published in the form of two booklets by Namafar's policy research and data analysis group.
🔻Toys and stationery always take influence from the culture of various societies and exert influence on it. Apart from this, numerous producers in the country are now engaged in activity in these two fields, although the toys ecosystem in Iran, relative to stationery, is considered a nascent ecosystem.
🔻Utilizing the cultural and economic capacities of these two industries requires recognizing their issues. These projects, with a quantitative method and the field survey technique, have examined the two industries from aspects such as transformation, challenge, outlook, exports, intellectual property, self-belief, content, and organizational characteristics.
📖Studying this report is recommended to policymakers, producers, investors, and other actors in the toys and stationery ecosystem.
See the original infographic (Persian)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian