In 99 (1399) (2020/21), as in 98 (1398) (2019/20), Cafe Bazaar published the Iran Mobile Apps and Games Industry Report.
By the end of 99 (1399) (2020/21), games or apps had been installed more than 44 million times on Cafe Bazaar. Over the course of that year, Bazaar users downloaded or updated apps and games 1.6 billion times and generated more than 280 billion tomans in revenue for game and app developers. This figure was a 48 percent increase compared with 98 (1398) (2019/20). Alongside publishing this report, Bazaar established the "Binesh Bazaar" website and made the mobile game industry indicators and their trend of change available to actors in the mobile apps industry.
Statistics and information examined in more detail in the report:
- Bazaar at a glance
- Bazaar in 1399 (2020/21)
- Active installs and Bazaar registered users
- Developers' revenue
- Distribution of developers' revenue in the country
- Number of successful transactions
- Distribution of buyers in the country
- Trend in app and game installs and updates
- Number and monthly trend of searches
- Most-searched terms and brands on Bazaar
- Distribution of app developers' revenue in the country
- 30 thousand active selling apps
- Share of selling apps of all apps in each category
- Map of app competition in the digital products industry
- Distribution of app buyers in the country
- Percentage of shared buyers among competitors in each app category
- Highest and lowest growth in active installs of app categories
- More than 1 billion app installs and updates
- Distribution of game developers' revenue in the country
- 6,700 active sellers
- Share of selling games of all apps in each category
- Map of game competition in the digital products industry
- Distribution of game buyers in the country
- Percentage of shared buyers among competitors in each game category
- Highest and lowest growth in active installs of game categories
- More than 670 million game installs and updates
- Binesh, the data reference in Iran's mobile apps and games industry
Download the original report (PDF)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian