The global coronavirus crisis has caused serious disruption in the global media industry. Many advertisers have cut or sharply reduced their spending, because their sales are up in the air. Many media and advertising offices have laid off employees in large numbers.
After vaccination was carried out worldwide, some parts of the international media landscape returned to their pre-coronavirus state, but the situation of other parts remains in a haze of uncertainty, and still others may not reverse the changes that have occurred and may never see their previous state again.
This report examines international media from the moment of entering this pivotal point. A point that is a benchmark for comparing subsequent reports. Among the things it covers are traditional media, digital media, advertising, and the impact of the coronavirus. The report has sought to provide a tool that media planners can use in uncertain times.
Statistics and topics examined more closely in the report:
- Effects of the coronavirus in the United States and the United Kingdom
- Changes in consumption habits and media consumption in these two countries
- A review of media consumption worldwide
- A review of global data
- Media market statistics for Germany and France
- A review of paid subscription platforms
- A review of Indian subscribers
- A review of free, advertising-based platforms
Download the original report (PDF)
Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian