This dossier presents a comprehensive picture of the market and applications of artificial intelligence (AI) in marketing; from market size and segments to the behavior of marketers and consumers. Estimates show that the total AI market size in 2025 has surpassed 244 billion dollars and is on a path to cross the one-trillion-dollar mark by 2031; a reminder that data management remains the main bottleneck of AI infrastructure. At the same time, «machine learning» remains the largest market segment and will stay in the lead at least through 2030. In the marketing vertical, the value of the «AI in marketing» market rises from 12.05 billion dollars in 2020 to an estimated 107.5 billion dollars in 2028.
In organizational behavior, 17% of marketers have reported extensive AI integration and 39% have deployed it in selected parts; 26% are still at the exploration stage. The most common applications: content generation/enhancement (37%), email optimization (36%), and social media management and ad targeting (35%). In the digital experience, chatbot and personalization have been reported as the most impactful scenarios, and in e-commerce, customer support, data analysis, and image generation lead.
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Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian