Using the full potential of creative industries in India

Using the full potential of creative industries in India

Although India's creative economy is very large, its unused capacity is larger. People employed in India's creative industries make up approximately 8 percent of this country's labor force, a figure that is higher compared with countries such as Turkey (1 percent), Mexico (1.5 percent), North Korea (1.9 percent), and even Australia (2.1 percent). Also, people who are in creative occupations have acceptable incomes; 88 percent of these people have higher incomes than people who have non-creative occupations and they have a 20 percent share of India's annual gross value added.

Of the top ten creative industries regions in India, six regions—Budgam (Jammu and Kashmir), Panipat (Haryana), Imphal (Manipur), Bhadohi (Uttar Pradesh), Thane (Maharashtra), and Tiruppur (Tamil Nadu)—are not in large cities. This itself indicates the diversity and depth of the creative industries throughout India. Even so, citing UNCTAD (the United Nations Conference on Trade and Development), India's creative exports are one-tenth those of China, a fact that confirms the unused capacity of the creative and cultural industries in this country.

The full text is available to subscribers

Reports up to 1400 (2021/22) are free. Newer reports are part of Namafar's paid service; tell us what you need.

Request access

Already a subscriber? Sign in

Machine-translated from Persian by Namafar; the Persian original is authoritative. Read the original in Persian

Contact